LawBiz® Blog

LawBiz® Blog

Your Practical Guide to Profit ™.

Category Archives: Marketing

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“Selling” is an essential for all professionals

Posted in Cash Flow - Finances, Management, Marketing, Services
“Marketing” is no longer only for the rarefied equity partner. Quinn Emanuel, a major law firm, announced it will require Associates and Of Counsel attorneys to actively participate in at least one marketing effort during the year. There is skepticism among marketing personnel, and even lawyers, how effective such a requirement will be. It would… Continue Reading

Increasing price of legal services and technology as the antidote

Posted in Cash Flow - Finances, In The News, Management, Marketing, Technology
The number of new lawyers admitted to the bar was lower in 2014 than in 2013; in addition, law school admissions were considerably lower than in previous years. That suggests there will be fewer lawyers ready and able to fill the ranks of the Baby Boomers as they increasingly leave the practice. Prices to consumers… Continue Reading

Service is still the name of the game

Posted in In The News, Management, Marketing, Personal Thoughts, Services, Technology
A New York consulting firm recently conducted a survey and found that eight of the top 10 companies that no longer provided extraordinary support for their products and services for technology companies. Companies like Samsung, Apple and others apparently are appealing to a younger audience that is not accustomed to having handholding as an element… Continue Reading

Purchasing a Lamborghini is easier than purchasing a house

Posted in Management, Marketing, Personal Thoughts, Services
Achieving success in business—including, of course, the business of law—is an art. The artist (lawyer) must create a scene on a canvas (atmosphere) that draws in clients, making clients want to immerse themselves in that canvas. Last night, I was talking with a friend and venting about the paperwork requiring signatures in order for us… Continue Reading

Speak and Write for Success

Posted in Audio & Podcasts, Management, Marketing, Technology, Uncategorized
Gary Kinder, founder and CEO of WordRake® writes the following: “…Each of us has three vocabularies: our reading or comprehension vocabulary – by far the largest; our writing vocabulary – in the middle; and our speaking vocabulary – the smallest and least grammatical. When speaking, we use, and tolerate (to a point) others using, ers… Continue Reading

In with the new, out with the old

Posted in In The News, Marketing, Personal Thoughts
When I first heard the news, I was surprised that Baker Hostleter accepted the assignment from the Republican Party to sue President Obama for allegedly overstepping the boundaries of Executive Power. Why? The first reason that came to mind was that such a high profile assignment would identify them as a Republican oriented law firm.… Continue Reading

The seller doesn’t even know …

Posted in Marketing, Personal Thoughts
This evening my wife and I went to dinner.  It was a pleasant Southern California evening with the sun still shining.  The wind was blowing but the gusts were significantly less than yesterday.  We walked from our home.  We decided to go to a sushi restaurant near our house.  We were about 10 minutes early… Continue Reading

Don’t send your clients elsewhere

Posted in Management, Marketing
Linda Popky, marketing consultant of Leverage2Market, writes her Top of Mind piece this week about a serious marketing blunder, as follows: “…. (T)he local Orchard Supply Hardware (OSH) store featured a great buy on a tabletop propane heater….There was only one problem. A propane heater naturally requires propane to work. And even though OSH carries… Continue Reading

Pick Up the Phone!

Posted in Management, Marketing
While doom-sayers proclaim that the legal profession’s problem is too many lawyers, practical experience often tells a different story.  A friend recently shared this story with me: “When we needed an immigration attorney, only one returned our calls of enquiry from the several my husband called locally, (she got our business) and when we were… Continue Reading

The lawyer crisis from the other side

Posted in Management, Marketing
I wrote recently about the great chasm between lawyer supply and demand for legal services. I suggested that this is an age-old problem only because many lawyers are courting a very small market segment, the large companies of the world. The bulk of the consuming public has less ability to pay but still great need. And… Continue Reading

Ageism Is Not the Answer for the Legal Profession

Posted in Management, Marketing
For the 2013 academic year, law school admissions were headed for a 30-year low, a decline driven by student worries about rising tuition, debt load and unemployment after graduation. Potential law students increasingly understand that today it is a fool’s gamble to spend many thousands of dollars in the hope of getting a well-paying job… Continue Reading

Are your fees reasonable?

Posted in Management, Marketing
MyCase features my guest blog post suggesting that there is plenty of work for those lawyers willing to be realistic both in the nature of the clients they serve and the fees they charge. While you’re at their web site, check out their software. It has been reviewed by many and is well – regarded.… Continue Reading