LawBiz® Blog

LawBiz® Blog

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Category Archives: Marketing

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The seller doesn’t even know …

Posted in Marketing, Personal Thoughts
This evening my wife and I went to dinner.  It was a pleasant Southern California evening with the sun still shining.  The wind was blowing but the gusts were significantly less than yesterday.  We walked from our home.  We decided to go to a sushi restaurant near our house.  We were about 10 minutes early … Continue Reading

Don’t send your clients elsewhere

Posted in Management, Marketing
Linda Popky, marketing consultant of Leverage2Market, writes her Top of Mind piece this week about a serious marketing blunder, as follows: “…. (T)he local Orchard Supply Hardware (OSH) store featured a great buy on a tabletop propane heater….There was only one problem. A propane heater naturally requires propane to work. And even though OSH carries … Continue Reading

Pick Up the Phone!

Posted in Management, Marketing
While doom-sayers proclaim that the legal profession’s problem is too many lawyers, practical experience often tells a different story.  A friend recently shared this story with me: “When we needed an immigration attorney, only one returned our calls of enquiry from the several my husband called locally, (she got our business) and when we were … Continue Reading

The lawyer crisis from the other side

Posted in Management, Marketing
I wrote recently about the great chasm between lawyer supply and demand for legal services. I suggested that this is an age-old problem only because many lawyers are courting a very small market segment, the large companies of the world. The bulk of the consuming public has less ability to pay but still great need. And … Continue Reading

Ageism Is Not the Answer for the Legal Profession

Posted in Management, Marketing
For the 2013 academic year, law school admissions were headed for a 30-year low, a decline driven by student worries about rising tuition, debt load and unemployment after graduation. Potential law students increasingly understand that today it is a fool’s gamble to spend many thousands of dollars in the hope of getting a well-paying job … Continue Reading

Are your fees reasonable?

Posted in Management, Marketing
MyCase features my guest blog post suggesting that there is plenty of work for those lawyers willing to be realistic both in the nature of the clients they serve and the fees they charge. While you’re at their web site, check out their software. It has been reviewed by many and is well – regarded… Continue Reading

Collecting Your Fee is still the key

Posted in Cash Flow - Finances, Marketing
Georgetown Law School’s Center for the Study of the Legal Profession recently suggested that earlier realization rates of 92% have gone down to a historic low of 85%. That means for every dollar billed, the law firm is collecting only 85 cents. My suspicion is that these numbers are reflective of "Big Law," and not … Continue Reading

Lawyers for sale

Posted in Cash Flow - Finances, Management, Marketing
In today’s Wall Street Journal, the writer suggests that high priced lawyers are for sale, that is, that clients are pushing back and demanding lower fees irrespective of the stated hourly rates of their lawyers. The reporter’s perspective is skewed only to the larger law firms, “Big Law.”  Small firm and sole practitioners have always … Continue Reading