Lawyer branded!
When a product or service is well-branded, the summit of success is achieved. For example, the one product with the highest brand equity is reputed to be Coca-Cola. Can a lawyer ever achieve that kind of name recognition?
Continue Reading...Selling a law practice in Ohio is now legal
The Ohio Bar adopted a new rule of professional conduct, Rule 1.17, that allows the sale of a law practice as of February 1, 2007.
Continue Reading...Sales attorneys in the offing
Where there's smoke, they say there is usually fire. When people begin to talk about "sales attorneys," attorneys whose function is to sell the services of the law firm rather than perform legal work, the closer to reality that position will become.
Continue Reading..."The road to success is always under construction."
I was recently reminded of Lily Tomlin's sentiment. One of the greatest attributes of the legal profession, aside from its being a loving, caring profession, is that we continue to learn new things every day! I suppose that's one reason to call it a "practice."
But, when we continue to learn, we also know that there is a lot still to learn. This tends to impact one's self-esteem. In talking with several psychologists and organizational development experts, poor self-esteem is one of the greatest challenges to lawyers.
Recognizing that this is a lifelong journey may take the pressure off of current feelings about one's skills and self-esteem. That, also, may make one more sensitive to clients' needs and less aggressive with opposing counsel. Civility (a major Bar initiative) comes with self-confidence, which also tends to reduce costs for clients.
Ed Interviews Derek Flower, Senior Account Manager for Fujitsu Products of America, Inc.
He talks with Ed about ScanSnap's standard model, S510, and their new mobile model S300. As Ed noted, the ScanSnap is a "must have" for most legal practitioners.
15 minutes, 36 seconds
3.7MB
Law firm profitability - Lessons from basketball
Yesterday, I attended the West Regional NCAA basketball game between UCLA and Texas A & M. I also watched the Stanford / Marquette game that preceded the West Regional UCLA game. Both games were about as rough and close as basketball games can be. Both games featured some of the best college athletes playing today. One lesson to be learned from these young athletes is that the game is not over until over ... UCLA, for example, had mental toughness to stay in the game despite playing one of their worst games of the year. As a biased UCLA fan, I do not believe their performance was influenced that much by their opposition, notwithstanding that their opposition was excellent.
For me, this is reminiscent of the discussion I had recently with a client who asked me to do a profitability analysis of her firm She and her partner believed that the expenses of their small firm were too high My review of the data indicated that there were areas where reductions or revised characterization would be relevant. For example, several capital expenditures could be removed from the expense side of the profit and loss statement and recast as assets; a management fee could be removed or recast as a draw by one of the partners because such a fee is inappropriate for a small firm. However, the real focus for this firm should be on increasing its revenue. That would have the most dramatic impact on the performance of the firm. Recasting the expenses would not change the cash flow of the firm, but would help generate the mental toughness confidence that they are not in terrible shape, that they could succeed, and provide the mental toughness to continue seeking the appropriate client base to generate increased revenue.
Looking at the relevant data helps remove the fear of failure, engender confidence that small changes in one's own behavior can have large impact on one's success, and bring the realization that success is just around the corner.
LawBiz Tips published
LawBiz Tips edition for the current week has been released. Using financial benchmarks to analyze your firm's performance has been the focus of several financial software companies. Is this of interest to you?
Also, I talk about dreaming having a poor ROI. What does this mean for the law firm? Read LawBiz Tips and learn my approach.
ABA Tech Show pictures
Lisa Solomon is tech savvy. I learn from her everytime we're together.
We went to dinner while in Chicago this last week and she took several photographs. Here are two of them that are listed on Facebook, one of the sprouting social networks. One should be careful what is placed on internet boards such as this ... This entry is sedate and trustworthy. This is the first posting for me, excluding our Airstream trailer, of photos on this site.
ABA Tech Show interview
During the ABA TechShow, I had the pleasure of being interviewed by Rob of LexBlog.
Marketing fee stability
On a listserv recently, a lawyer requested comments about his proposed letter to his clients. He wants to "shout from the highest roof" (from an old Doris Day film) to his clients that he plans to maintain his current fee structure, that he will NOT raise his fee rates. I responded as follows:
Continue Reading...Tech Show - Product evaluation
At the ABA Show, one product continues to impress me ... Fujitsu's ScanSnap. Model 501 is their desktop model ... it's outstanding. See my podcast with Derek Flower of Fujitsu, talking about the features and benefits of this unit.
At the Tech Show, I got to see the new portable unit, Model #300 .... It is sooooo small, light and priced right. Consider buying this if scanning on the road can benefit your practice.
ABA Tech Show
At its annual technology fest in Chicago, the American Bar Association's Law Practice Management Section once again displays its value to the legal profession ... and its skill in throwing a great party.
As I walked around the Hilton Hotel, the new site for the show, I met many folks that I have known for years and some new folks as well. It is in these walks around the Exhibit Hall and elsewhere at the Show that I learn the most.
Once again, though, I realize that it's the people you know that is the most important element to growing one's business ... Competence is presumed. But, when people like and trust you, they will help you grow, they will teach you valuable lessons about your business ... and they make it a joy to attend conferences such as this. And, if they happen to be customers/clients of you, they will be loyal to you, you will be able to count on their business for your firm's growth.
Law Firm Fees & Compensation
Our new book will go to press in two weeks: Law Firm Fees & Compensation: Value & Growth Dynamics --- A LawBiz Special Report
Stay tuned for the official press release.
