Lawyers still don't get it

Posted on September 30, 2007 by Ed

During the last few days, I "manned" an exhibit booth for LawBiz at the annual California Bar Association conference.  We had a drawing bowl for lawyers to place their cards to be eligible for a 2 GB flash drive daily drawing.

I am amazed at how many (a lot!) did not carry business cards with them. Don't carry business cards if you don't want more clients or more revenue!

And, of those that gave us their business cards, many still don't have e-mail accounts. To me, that is like not having a telephone number on your card.  How is that possible in today's world?  Again, only if you don't want more clients ... and if you don't want people to contact you.

Put in positive framework, make it easy for people to reach you ... make it easy for people to do business with you. They, generally, will not go out of their way to do so.

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