True cost of blogging is at least $20,000 per year

Posted on July 27, 2006 by Ed

Thanks to Larry Bodine for highlighting my June article about the true cost of blogging.

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Steve Matthews - July 28, 2006 11:11 AM

Hi Ed,

My take would be that blogging falls under the category of 'non-billable time', similar to other marketing activities. Do you think describing blogging as a 'cost' is really fair?

At most I'd think of it as a 'soft cost', perhaps an 'opportunity cost', but more realistically just a part of doing business. Everything else you wrote regarding strategy, focusing, and expecting a return for one's efforts were nicely stated. :-) [/quibble]

thanks,
Steve

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