FREE Webinar -- July 18 -- Business Competencies
In the webinar, I’ll cover the importance of business planning and the components of a business plan, including a marketing plan and a financial plan. I’ll talk about how to evaluate your firm’s business performance and the crucial element of cash flow management. I’ll discuss billing rates and cycles, and will explain some of the pricing options available to lawyers (including hourly, fixed fee and value billing). Since billing is only part of the equation, I’ll also address collections. Finally, I’ll take attendees through some case studies in understanding business competency, analyzing the real costs of e-mail and capital investment. Although business competency is important for lawyers in firms of all sizes, this webinar is focused on the needs of the small firm and solo practitioner.
The FREE webinar, which will take place on Tuesday, July 18 at 2 p.m. EST (11 a.m. Pacific), is sponsored by Legal Research & Writing Pro, a new venture from my friend Lisa Solomon. I’ll present for the first 45-60 minutes of the webinar; after that, all participants are invited to stay in the online conference room for a mini "coaching summit," during which I’ll open the floor for questions about any aspect of law practice management. To register for the webinar, go to www.LegalResearchandWritingPro.com. Feel free to tell your friends and colleagues about the webinar, too.
Lisa has advised me that the webinar interface is not Mac compatible. However, this is a great opportunity to get together with a colleague who has a Windows machine, or you can purchase a program like VirtualPC. Whether you are participating from your office or a colleague's, you can have as many people in the room with you at the time of the webinar as you would like.
