Client Profiles

Posted on June 28, 2005 by Ed

Here's a new one: Create a client profile, the profile for your ideal client. Then, create a marketing plan that focuses just on your target market, not everyone. Then, go get 'em! Increase your revenue by five and six figures while everyone else is sitting still, wondering how you flew so high!

Client profile answers these questions:
What characteristics describe your ideal client?
What is your client's occupation?
What are their demographics?
What is their response to coaching?
How do you know when it's a "fit"?
Number of clients.
Weeks of coaching.
Monthly fee?
Annual income?
Other profit centers?
Relationships?
Vocation/Calling?
Location?
Vision/Dreams?
Legacy?

Tags:
Trackbacks (0) Links to blogs that reference this article Trackback URL
Comments (0) Read through and enter the discussion with the form at the end
Post A Comment / Question Use this form to add a comment to this entry.







Remember personal info?
Send To A Friend Use this form to send this entry to a friend via email.